February 2011
1 post
4 tags
How planners should play their part in awesome...
ideas idea ideas: strategy talk with MAS View more presentations from hackemer. Posted via email from Nicolas Moerman | Comment »
January 2011
2 posts
5 tags
Back to Basics: Digital Strategy Template
v1.1 Digital Marketing Plan Template Posted via email from Nicolas Moerman | Comment »
The Value of Brand Authenticity in a Transparent...
Give Them Something to Believe In View more presentations from Izzie Zahorian. Posted via email from Nicolas Moerman | Comment »
December 2010
1 post
Why Planners and Creatives should become best...
Why planners and creatives should become best friends View more presentations from Boondoggle. Posted via email from Nicolas Moerman | Comment »
October 2010
1 post
The Creative Internet in 106 examples
Posted via email from Nicolas Moerman | Comment »
September 2010
3 posts
Sexy and Smart: Google about the future of display...
The greatest revolution in display is coming. Huge opportunities are on the horizon: Posted via email from Nicolas Moerman | Comment »
The Future of Books.
The Future of the Book. from IDEO on Vimeo. Posted via email from Nicolas Moerman | Comment »
The surprising truth about what motivates us
Posted via email from Nicolas Moerman | Comment »
July 2010
2 posts
Maslow's hierarchy of internet need
Posted via email from Nicolas Moerman | Comment »
The only reason I need to get an iPad
Posted via email from Nicolas Moerman | Comment »
June 2010
3 posts
Gatorade Mission Control
Posted via web from Nicolas Moerman | Comment »
Digital Graffiti
I would love to see some branded digital graffiti walls around London, would make a brilliant alternative for all those traditional outdoor ads I see these days… Digital Graffiti at the Olympic Village from Alex Beim on Vimeo. Posted via web from Nicolas Moerman | Comment »
The Scented BanneS
(Stolen from Delaportos) Posted via web from Nicolas Moerman | Comment »
May 2010
3 posts
The Art of Persuasion
Posted via web from Nicolas Moerman | Comment »
Believe Me: a Storytelling Manifesto for...
Download now or preview on posterous BelieveMeStoryManifesto_ReadandShare.pdf (1067 KB) Posted via email from Nicolas Moerman | Comment »
Nice UK Vote integration on Facebook
Posted via email from Nicolas Moerman | Comment »
April 2010
4 posts
This is the best ad campaign ever!
Posted via web from Nicolas Moerman | Comment »
Samsung reveals the hidden truth with 3D TV
(Via Glenn) Posted via web from Nicolas Moerman | Comment »
Non-line analytics
(via Glenn Van Hoof) Posted via web from Nicolas Moerman | Comment »
How to run your own TV Campaign on national (US)...
Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100. Posted via web from Nicolas Moerman | Comment »
March 2010
2 posts
The Internet of Things
Posted via web from Nicolas Moerman | Comment »
I'm in Campaign today: "He's a bit of a geek but a...
A bit of shameless self-promotion… Posted via email from Nicolas Moerman | Comment »
February 2010
9 posts
Test
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Human Race 10K Live from the Inside (Nike+)
Nice work from BBDO Argentina. I would love to see something similar but on a larger scale at the London Marathon. Maybe this could be extended with real time donations to encourage your friends while they are running? Nike+ Human Race 10K LIVE from the INSIDE from BBDO argentina on Vimeo. Posted via web from Nicolas Moerman | Comment »
In the UK Farmville has 39,347.2 % more visitors...
Social gaming is gaining more and more momentum! Have a look at this statistic which I pulled from Comscore. The Total Unique Visitors to Farmville.com increased 39,347.2 % since Sep 2009! Posted via email from Nicolas Moerman | Comment »
The new Windows Phone
It seems to me that Microsoft is really on the right track in terms of innovation. Upcoming products like Project Natal, Courier, Bing Maps and now this very intuitive OS for mobile phones show that Microsoft can get rid of their “boring & unsexy” image. Keep ‘em coming… Posted via web from Nicolas Moerman | Comment »
Forget about Google Maps, I will be switching to...
I can’t wait to get my hands on this…. (via Adnerds) Posted via web from Nicolas Moerman | Comment »
Six years of Facebook
Posted via email from Nicolas Moerman | Comment »
Augmented HyperReality
Posted via web from Nicolas Moerman | Comment »
The state of the Internet 2009
Posted via email from Nicolas Moerman | Comment »
Amazing 6566 frames stop motion
I’ve already seem numerous good examples of the stop motion technique, but this one is truly amazing. 6566 frames is all it takes! Posted via web from Nicolas Moerman | Comment »
January 2010
11 posts
Free online eye tracking tool
Always wanted to use eye tracking to analyze your ad or website design? 3M was in the agency yesterday. It is still in beta, but it already delivers impressive heat maps. By using image processing algorithms the tool predicts what people will notice in visual scenes. Check it the Visual Attention Service out here! Posted via web from Nicolas Moerman | Comment »
Forrester Social Technology Profile Tool
Have you ever wondered how many people in your target group are creating user generated content? Find out using Forrester Technographics. The Slideshare presentation explains Technographics and the free Profile Tool break down your audience in terms of social activity. Posted via web from Nicolas Moerman | Comment »
4 tags
Average Click-through rates for Banners and Emails
Last week, Nick Myers asked me if I was able to find some CTR benchmarks for online display advertising such as banners and email marketing. Official industry statistics on average click-through rates industry averages on’t really exist as CTR is highly subject to creative effectiveness which is very campaign specific. However, below are some benchmarks gathered from various sources. ...
Top Venture Capitalist Rich Wong on 2010
Scobelizer interviewed Rich Wong, founder of AdMob at Accel Partners (which was sold to Google this year) and one of the top 10 venture capitalists of 2009 other companies about 2010 and what he’s seeing happen inside the VC industry. The interview is certainly worth 33 minutes of your life and gives a clear view about emerging products & services in the technology industry. ...
Project Natal is coming...
Posted via web from Nicolas Moerman | Comment »
Mobile trend predictions for the next decade
If there is one thing that is absolutely certain, it’s the fact that the next decade will be all about mobile. Have a look at this collaborative outlook to 2020 by Rudy de Waele. Mobile Trends 2020 View more documents from rudydw. Posted via web from Nicolas Moerman | Comment »
Nexus One vs. iPhone vs. Droid
A cost comparison chart for the newest generation of fancy phones. So which one will you get ;) Posted via email from Nicolas Moerman | Comment »
The Future is here: Bionic Computing
Microsoft Research is seeking patents on a method of controlling computers using Electromyography, or EMG — a system that translates electrical activity from muscles into instructions for the computer. Just have a look on how it works and what the possibilities are: (via @delaportos) Posted via web from Nicolas Moerman | Comment »
Most Contagious 2009
Download now or preview on posterous MostContagious2009.pdf (9538 KB) Contagious Magazine has put together this impressive overview on the most contagious things of 2009. A must read for everybody in Marketing, Advertising & Digital. It’s packed with inspirational cases! Posted via email from Nicolas Moerman | Comment »
What to watch in the 2010 social media landscape
Trendsspotting has composed an interesting report on how social media will evolve in 2010 according to some of the leading industry voices. In my opinion, 2010 will be the year that social media will break free from the traditional social networking platforms by becoming portable and scalable. Foursquare and Gowalla are first steps in the direction of location-based social networks and thanks to...
Cost & Speed of Broadband around the world
Posted via email from Nicolas Moerman | Comment »
December 2009
9 posts
Why I don't buy CD's
Posted via email from Nicolas Moerman | Comment »
The future of digital magazines
Magazines have articles you can curl up with and lose yourself in, and luscious photography that draws the eye. And they’re so easy and enjoyable to read. Is it possible to bring this unique reader experience to the always connected, portable tablet e-readers sure to arrive in 2010? Mag+, the concept video of Berg/Bonnier summarizes all their clever thinking about this issue. Mag+ from...
2 tags
The Known Universe: a digital atlas
The American Museum of Natural History has made this very cool video as a part of their exhibition ” Visions of the Cosmos: From the Milky Ocean to an Evolving Universe”. The Known Universe takes viewers from the Himalayas through our atmosphere and the inky black of space to the afterglow of the Big Bang. Every star, planet, and quasar seen in the film is possible because of the...
Are you sure you like to drink soda?
Disgusted? NYC health wants to make clear that most people don’t realize how easy it is to gain weight from drinking sugary sodas, juice drinks, sport drinks and sweetened tea and coffee drinks. Just one 20-ounce bottle of soda can pack 250 calories and more than 16 teaspoons of sugar. NYC Health encourages viewers of this ad to take a little survey, so go ahead! This ad uses a...
When digital blends into the real world: Google...
We all know the newspaper articles on restaurants windows trying to convince us to go in. People are naturally inclined to trust a restaurant more in this case as people crave for approval of their choices by authority figures, in this case “the food critics”. But newspapers, magazines and editorial content only offer one single opinion and can be biased. So more than those...
My first product placement (spam) request
Look what I discovered in my mailbox today! I’m so honored, that I actually will play along. Hi Nic,I really live your thoughts and posts on digital marketing/advertising and was wondering if you would like to do a piece about my site http://www.viralee.com You have probably seen the tidbits it has gotten from various social media bloggers over the past week; however, I would be happy to...
Short Movie : Nothing. A sarcastic view on the...
A Company wants to sell »Nothing« on a large scale and hires Nobody, a renowned designer who creates the adequate advertising campaign and turns out to be an expert in the field of digital hypnosis… A sarcastic view on the advertising industry, ingeniously lived cliches and the contemporary brand hype. As short Movie by Ralf BremerGraduation project made at Pforzheim University, School Of...
Communications and Behaviour Change Ebook
Download now or preview on posterous commongood-behaviourchange.pdf (2360 KB) The COI has released a very interesting document about communications and behaviour change.As we all know, human behaviour is a very complex area and this document draws on key sources from the disciplines of social psychology, economics and behavioural economics so that one can...