December 2009
9 posts
Why I don't buy CD's
Posted via email from Nicolas Moerman | Comment »
The future of digital magazines
Magazines have articles you can curl up with and lose yourself in, and luscious photography that draws the eye. And they’re so easy and enjoyable to read. Is it possible to bring this unique reader experience to the always connected, portable tablet e-readers sure to arrive in 2010? Mag+, the concept video of Berg/Bonnier summarizes all their clever thinking about this issue. Mag+ from...
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The Known Universe: a digital atlas
The American Museum of Natural History has made this very cool video as a part of their exhibition ” Visions of the Cosmos: From the Milky Ocean to an Evolving Universe”. The Known Universe takes viewers from the Himalayas through our atmosphere and the inky black of space to the afterglow of the Big Bang. Every star, planet, and quasar seen in the film is possible because of the...
Are you sure you like to drink soda?
Disgusted? NYC health wants to make clear that most people don’t realize how easy it is to gain weight from drinking sugary sodas, juice drinks, sport drinks and sweetened tea and coffee drinks. Just one 20-ounce bottle of soda can pack 250 calories and more than 16 teaspoons of sugar. NYC Health encourages viewers of this ad to take a little survey, so go ahead! This ad uses a...
When digital blends into the real world: Google...
We all know the newspaper articles on restaurants windows trying to convince us to go in. People are naturally inclined to trust a restaurant more in this case as people crave for approval of their choices by authority figures, in this case “the food critics”. But newspapers, magazines and editorial content only offer one single opinion and can be biased. So more than those...
My first product placement (spam) request
Look what I discovered in my mailbox today! I’m so honored, that I actually will play along. Hi Nic,I really live your thoughts and posts on digital marketing/advertising and was wondering if you would like to do a piece about my site http://www.viralee.com You have probably seen the tidbits it has gotten from various social media bloggers over the past week; however, I would be happy to...
Short Movie : Nothing. A sarcastic view on the...
A Company wants to sell »Nothing« on a large scale and hires Nobody, a renowned designer who creates the adequate advertising campaign and turns out to be an expert in the field of digital hypnosis… A sarcastic view on the advertising industry, ingeniously lived cliches and the contemporary brand hype. As short Movie by Ralf BremerGraduation project made at Pforzheim University, School Of...
Communications and Behaviour Change Ebook
Download now or preview on posterous commongood-behaviourchange.pdf (2360 KB) The COI has released a very interesting document about communications and behaviour change.As we all know, human behaviour is a very complex area and this document draws on key sources from the disciplines of social psychology, economics and behavioural economics so that one can...
How to be creative: just steal the concept of a...
Today Serge Jespers noticed on Twitter the new campaign for the Belgian retailer Delhaize, click here for the campaign. At first glance you may think this is a good idea and it is, but it is shameful that the agency working for Delhaize just stole the idea without changing much from the multi award winner Eternal Moonwalk made by the Mortierbrigade. It is especially lame that the Eternal Moonwalk...