January 2010
11 posts
Free online eye tracking tool
Always wanted to use eye tracking to analyze your ad or website design? 3M was in the agency yesterday. It is still in beta, but it already delivers impressive heat maps. By using image processing algorithms the tool predicts what people will notice in visual scenes. Check it the Visual Attention Service out here! Posted via web from Nicolas Moerman | Comment »
Forrester Social Technology Profile Tool
Have you ever wondered how many people in your target group are creating user generated content? Find out using Forrester Technographics. The Slideshare presentation explains Technographics and the free Profile Tool break down your audience in terms of social activity. Posted via web from Nicolas Moerman | Comment »
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Average Click-through rates for Banners and Emails
Last week, Nick Myers asked me if I was able to find some CTR benchmarks for online display advertising such as banners and email marketing. Official industry statistics on average click-through rates industry averages on’t really exist as CTR is highly subject to creative effectiveness which is very campaign specific. However, below are some benchmarks gathered from various sources. ...
Top Venture Capitalist Rich Wong on 2010
Scobelizer interviewed Rich Wong, founder of AdMob at Accel Partners (which was sold to Google this year) and one of the top 10 venture capitalists of 2009 other companies about 2010 and what he’s seeing happen inside the VC industry. The interview is certainly worth 33 minutes of your life and gives a clear view about emerging products & services in the technology industry. ...
Project Natal is coming...
Posted via web from Nicolas Moerman | Comment »
Mobile trend predictions for the next decade
If there is one thing that is absolutely certain, it’s the fact that the next decade will be all about mobile. Have a look at this collaborative outlook to 2020 by Rudy de Waele. Mobile Trends 2020 View more documents from rudydw. Posted via web from Nicolas Moerman | Comment »
Nexus One vs. iPhone vs. Droid
A cost comparison chart for the newest generation of fancy phones. So which one will you get ;) Posted via email from Nicolas Moerman | Comment »
The Future is here: Bionic Computing
Microsoft Research is seeking patents on a method of controlling computers using Electromyography, or EMG — a system that translates electrical activity from muscles into instructions for the computer. Just have a look on how it works and what the possibilities are: (via @delaportos) Posted via web from Nicolas Moerman | Comment »
Most Contagious 2009
Download now or preview on posterous MostContagious2009.pdf (9538 KB) Contagious Magazine has put together this impressive overview on the most contagious things of 2009. A must read for everybody in Marketing, Advertising & Digital. It’s packed with inspirational cases! Posted via email from Nicolas Moerman | Comment »
What to watch in the 2010 social media landscape
Trendsspotting has composed an interesting report on how social media will evolve in 2010 according to some of the leading industry voices. In my opinion, 2010 will be the year that social media will break free from the traditional social networking platforms by becoming portable and scalable. Foursquare and Gowalla are first steps in the direction of location-based social networks and thanks to...
Cost & Speed of Broadband around the world
Posted via email from Nicolas Moerman | Comment »